The problem
Without a retention mechanism, your marketing strategy is a leaky bucket.
Your campaign, week by week: sales climb while you pay, then slide back
What does that look like at the shopper level?
Maya First-time shopper
Maya is one of your first-time shoppers. You paid to win her over. But two weeks later your competitor was on promo, and she never had a reason to come back.
Winning a shopper once and hoping they come back isn't a plan.
Especially with category reviews coming up.
Your next campaign doesn't have to end back where it started.
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Your Loyalty
JourneyA
sparkling drink that tastes like vacation.
